SUMMARY

I am a producer who especially loves the challenge of low-budget filmmaking: economically efficient for clients and creative with the resources available. I am always aiming for remarkable and culturally-impactful content that is on time and under budget. I have created several branded and original content series along wth working as a copywriter on numerous advertisements. I have also directed episodic series and produced hundreds of commercials and branded-content productions which has allowed me to work on a wide range of projects. I'm happy to work strictly in a lane as a writer or as a producer, and when appropriate, I can blur the lines as a creative producer. I love being a part of a team and helping clients achieve their goals. Thank you for taking the time to check out my portfolio.

EXPERTISE

Copywriting 

Creative Producing

Original Content Development

Budget Management

Production Best Practices

EDUCATION

The Book Shop – School for Ads

Copywriting

2017 – 2018

University of Pennsylvania

Master of Liberal Arts

Urban & Environmental Studies 

2006

University of Delaware

Bachelor of Arts 

French & Political Science 

2004

EXPERIENCE: HIGHLIGHTS  

Producer/Writer: FREELANCE, Los Angeles, CA 2023-Present

  • Ideate, pitch, write, and produce branded and original content for a variety of clients: documentaries (Point Road Productions), branded content (Taco Bell, StoryPoint), advertisements (MTN WTR, NFLRush), and live events/custom exhibits (The Weekend, WME, City of Santa Monica, and others).

Integrated Producer: Keurig Dr Pepper Inc., Los Angeles, CA 2021 - 2023

  • -2021 recipient of The Mission (Im)Possible Award: The Mission (Im)Possible Award goes to the Producer or Project Manager who doesn’t let a little thing like overwhelming odds get in the way of success. “The effort, passion and commitment that Cutty brings to every assignment is unprecedented. He will absolutely crush anything that gets in the way of making your idea great.”

  • Produce video, digital, social as well as experiential and activation type work for Keurig Dr. Pepper's roster of in-house brands and KDP business units.

  • Ensure that the work is produced efficiently, on budget, on time, and to the highest degree of creative excellence.

  • Work with Project Management, Finance, Legal, and Media to ensure specs and materials are correct, budgets and timelines are met, and delivery is assured.

  • Establish and maintain a go-to network of world-class production and post-production partners.

  • Proactively identify opportunities to tap into or incorporate the latest trends in pop culture, creativity, production approaches & techniques, and broader inspirations, innovations and interruption.

  • Champion and contribute to a culture of diversity, inclusion, personal growth, winning, and fun.

Writer/Producer: FREELANCE, Los Angeles, CA                                         2019 – 2021

  • Development and line producing for Point Road Productions, a documentary film company.

  • Ideation of branded content for Storypoint, a startup multimedia production company.

Creative Producer: JUKIN MEDIA, INC., Los Angeles, CA                           2017 – 2019

  • Ideated, pitched, wrote, and produced branded and original content. 

  • Developed key new partnerships through cold-calling and spec work. Some of the most successful recurring partnerships were with: Disney, Sony, Netflix, Kraft Heinz, and Mic Ultra.

  • Built a new division to handle new clients/RFP-signed deals. The result was millions of dollars billed from a new revenue stream for Jukin Media. 

  • Produced a 90-second Mattel spot airing in front of several nationally distributed feature films during the 2018 holiday season. A key solution found during this production was solving the resolution issues of the user-generated content on the big screen. By creating 90% of the 40+ videos used in the spot, we maintained quality while still feeling organic.

  • Collaborated with W Hotels to build an awareness campaign for their Wake Up Call music festival via a wide range of digital deliverables using a variety of tones and messaging.

  • Pitched, created, and directed a branded content documentary series for Mic Ultra highlighting alternative athletes on the social channels of People Are Awesome.

  • Additional clients included: The Olympic Channel, Paramount, Eurosport, and Boost Mobile.

Assoc. Integrated Producer: DEUTSCH L.A., Los Angeles, CA                    2015 – 2017

  • Managed multimillion-dollar productions from conception through final delivery: key skills were being able to estimate costs and coordinating communication. 

  • Produced a BTS campaign for Target using teenage directors and children writers. The scripts came from short stories written by children in the 826LA after-school program. 

  • Produced a wide range of projects for Taco Bell including food-only commercials, digital campaigns, national live action spots, and a :90 stop-motion holiday classic.

  • Produced a music video for Interscope Records: Gryffin feat. Daya “Feel Good”: with a very limited budget we created a 4-minute video that is still showcased when entering Deutsch.

Freelance Copywriter: BRANDISSIMO!, Los Angeles, CA                   2015 – 2017

  • Wrote and produced content for NFLRUSH.COM, the NFL’s children website.

Assignment Editor: FOX SPORTS 1, Los Angeles, CA                                2013 – 2015

  • Assisted with all studio broadcasts and news updates, produced remote shoots at stadiums and locker rooms, and booked and monitored satellite transmissions. 

  • Contributed to story development for America’s Pregame and Fox Sports Live. 

Production Assistant: 20th CENTURY: NEW GIRL, Los Angeles, CA       2011 – 2012

  • Distributed scripts and handled general production duties.

Script Coordinator: NICKELODEON: iCARLY, Los Angeles, CA       2008 – 2009 

  • Collated script revisions, assisted producers on set, and maintained the Writers’ Room. 

Green Room Coord.: CBS:  THE LATE LATE SHOW, Los Angeles, CA           2007 – 2008

  • Managed the green room, handled all VIP relations, and wrote cue cards.

Page: CBS: LATE SHOW with David Letterman, New York, NY                    2006 – 2007 

  • Led the 10-minute audience pump-up act for 170 consecutive David Letterman shows in the Ed Sullivan Theatre with 450+ people per taping. 

  • Ran check-in, handled VIP guest relations, and managed other general Box Office duties. 

ADDITIONAL RELEVANT EXPERIENCE    

Founder & President: EQUAL PLAY INC., Los Angeles, CA                     2019 – Present  

    • Equal Play is a 501(c)(3) nonprofit tax exempt charity, incorporated in California. www.equalplayusa.org